Circulation Ad Tip #13

WRAPS AND ONSERTS:
SAVIORS OF SUBSCRIPTIONS

An effective second cover or poly-bagged two-sided onsert can jolt even diehard holdouts into renewing their subscriptions. In fact, they can even reverse the poor
results of a weak renewal campaign. But to do so, your wrap or onsert has to boldly and compellingly convey the message that expiration is imminent and losing the magazine would be unthinkable. A free premium offer or special savings will also boost response. And the effort
should be consistent with the subject matter and tonality of the magazine. Scroll below to see how a wrap we created for Travel & Leisure, and an onsert for I.D. magazine, successfully combined all of these elements: