Your
magazine has a recognizable name and image. People know you and trust your judgment
and recommendations. And that's worth something. Licensing your brand name or
teaming up with third-party vendors to offer magazine-identified products and
services can add substantial revenues to your coffers. But it's essential to choose
reputable partners who will offer quality products that enhance your good name
and reputation. The advertising you create to promote these offerings should be
compelling, professional and in no way exploit or compromise your credibility.
And it should be in keeping with the graphic look personality of the magazine.
Here are examples of ads we developed to promote the marketing partnerships of
several popular magazines:
