Circulation Ad Tip #10

NOBODY READS THE LETTERS, RIGHT?

Nobody except all those who are seriously considering responding to your new subscriber or renewal offer, but just need more information, a little reassurance or an extra push. In other words, for the many people sitting on the fence the sales letter becomes the make or break element in your pitch. It's critical. So if you think you can get by with stringing together any old copy you find lying around, or settle for something that's doing little more than filling space...you're missing out on an opportunity to significantly boost response -- and revenues. An engaging, strongly worded, professionally written sales letter will pay you back a hundredfold. Here are some examples of letters we've written that have pushed response way over the top: