Circulation Ad Tip #8

TURN BROWSERS INTO BUYERS WITH
HIGH-CONVERSION INSERT CARDS.

There's an art to creating compelling bind-in and blow-in cards. To be effective, the copy, graphics and offer must work together to catch the eye, convey the message and close the sale...all within in a matter of seconds! Keep your insert cards simple, and try whenever possible to tie in the theme and tonality of the magazine. A well-thought-out concept can turn what's normally considered an intrusion into a conversion. Insert cards are an easy and economical way to become acquainted with our many circulation advertising services. View some samples now: