As the new year rolls in, what kind of new subscriber
efforts are you planning to roll out? Depending on your titles and the readers
they attract, there are many ways other than traditional direct mail to sell subscriptions.
A strategically placed point-of-sale display, for example, can prompt instant
sign-ups, especially if it's geared to a captive audience. To promote Reader's
Digest Large Print Edition, we created a take-one counter display for the offices
of eye doctors and opticians. The concept
included a mock eye test, a brochure
with a tear-off reply card, and a special offer to provoke immediate response.
Such a display (see below) can reach many people at minimal cost. Achiron/McTigue
will work with you to take advantage of the many new and under-utilized magazine
marketing opportunities out there today. Give us a call!
(203-454-5524)
