When
they aren't renewing their subscriptions, you have to renew their interest.
You're
deep into your renewal series. There's a chunk of subscribers you've yet to convert.
You dangled a special offer in front of them but they didn't bite. You tried to
create a sense of urgency but they ignored it. Now what?
Don't panic. You've still got a powerful card to play: the reasons they subscribed
to your magazine in the first place. It's time to re-ignite their interest, tout
the value of their subscription, let them know what they'll be missing if they
let it lapse.
The
following renewal effort we created for New York Magazine accomplishes
this in both subtle and not-so-subtle ways. It foremost reestablishes the worth
of the publication to the subscriber, extols its many benefits and reinforces
them in the body of the letter. Then uses a special offer to clinch the deal.
A potent mix.
A
renewal series should be more than a litany of generic clones that say the same
thing over and over. Each effort is an opportunity to entice the recipient in
an engaging new way, to try different tactics to discover what will trigger the
highest response. Test, test and test some more. The payoff can be enormous.
To
see more of our work, click here.
For a free estimate, give us a call at
203-454-5524 or email mitcha3252@aol.com.
At
Achiron/McTigue, we write and design circulation advertising that grabs attention,
connects with audiences and works hard to convert new subscribers, renew existing
ones and increase pay-up. That's why a high percentage of our packages trounce
current controls, and pay for themselves many times over. We create...
*
New Subscriber Direct Mail Packages......_....*
Renewal Series and Individual Efforts
*
Donor Packages and Gift Renewals............_..*
Email
Blasts and Campaigns
* Banner
Ads and Online Order Forms...........-..*
Wraps, Onserts and Billboards
*
Blow-in Cards and Insert Cards....................._*
Billing and Acknowledgment Efforts
*
Magalogs
and Magalopes..............................
* Postcards, Mailers and More!
