Circulation Advertising Tip #19

Let this year be a banner year for new subscribers.

With the cost of printing and postage soaring, magazine publishers are turning more to Internet banner ads to tout their publications to potential subscribers. And like any other advertising medium, the design of the ad and message it delivers has everything to do with the response it generates.

To be effective, a banner ad should be simple and engaging with a single mission: to get the visitor to click on it. Layout, copy, offer, and animation should all work toward this purpose.

Achiron/McTigue develops ready-for-placement banner ads at very reasonable rates. Below is an animated ad we recently developed for BusinessWeek. To see more of our banner ads, click here. Or call us at
203-454-5524 or email mitcha3252@aol.com for a free estimate.

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