Circulation Advertising Tip #18

Your email pitches should have the same professional polish, appeal and promotional impact as your direct mail.

If your email campaigns aren't creating the buzz and getting the results you desire, maybe you should rethink your approach. Look at your message the same way you might an ad, mailer or insert card and untold possibilities present themselves. An enticing offer is a good start. Then couch it in an engaging layout with compelling copy and your response rates are sure to surge. The following email blast we recently created for Source Media's American Banker shows you how proven methods in print advertising can be carried over into electronic. We'd be happy to create an email effort for you—whether new subscriber, donor or renewal. For a free estimate, give us a call at 203-454-5524 or email mitcha3252@aol.com.

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